In this article, we will discuss Digitisation of the FMCG Sector. So, let’s get started.
Digitisation of the FMCG Sector
- In a country where 80% of sales still occur from local Kirana stores, it becomes critical to make sure that orders from such channels remain steady. That’s what digitisation has ensured over the past couple of years during multiple waves of the coronavirus pandemic.
- E-commerce share of total FMCG sales is expected to increase 11% by 2030.
- FMCG companies are bringing together suppliers, inventory management, and distributor management within one ecosystem with the help of digital capabilities.
- Technologies like Artificial intelligence, Big Data and Predictive Analysis are being increasingly used by FMCG companies to predict customer behaviour accurately, helping them to understand what actually interests their customers.
- Online grocery stores and online retail stores like Grofers, Flipkart, and Amazon are making FMCG products more readily available.
- Digital payments like E-wallet and UPI are making the transactions smoother and more convenient.
- The number of online users in India is expected to cross 850 million by 2025.
